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This website states the following, "The Snap Frame revolutionises the interior and exterior display of advertising posters, notices and promotional material." We analyzed that the web site said " Its simple yet highly effective design allows for the quick and easy inter-change of all display material." It also stated " The Snap Frame is designed and made exclusively by Aluminium Technique, a company in the Alutech Group. Precision engineering, high quality materials and finishes make the Snap Frame functional and distinguished. This is where the Snap Frame can really benefit your business." The header had alusnap as the highest ranking search term. It was followed by snap frames, aluminium frames, and stands which isn't as ranked as highly as alusnap. The next words they uses is poster hangers. snapper was also included and could not be seen by search crawlers.